Sustainability expert Marcus Hirsch, (born 1965) Diploma in Business Administration (BA) Business, Tourism and Marketing, IT Process Coach, Sailor, Initiator, COO and Co-Partner of 3Ship Oesterreichischer Lloyd Cruises Ltd., Co-Partner of the investment and shipping company MMC 1 Cruises Ltd.

Under the leadership of travel and sustainability expert Marcus Hirsch, a team of more than 25 experts has been created since 2014 to make the idea of 3Ship Oesterreichischer Lloyd Cruises a reality step by step: sustainable and CO2-free travel across the world’s oceans.

The UN’s 17 Sustainable Development Goals (SDGs) are primarily intended to change the minds of many people. This has motivated Marcus Hirsch and many of his supporters to implement this in areas that he himself knows well: tourism and the sea (sailing, diving, kiting). The cruise industry, as a demonstrably ecological tourism aberration, was the reason for Marcus Hirsch to modify and redesign this actually great form of travel.


Captain Eberhard Koch (born 1951) is Chairman of the Board, CEO and Partner of the Oesterreichischer Lloyd Shipping Group as well as CEO and co-shareholder of 3Ship Oesterreichischer Lloyd Cruises Ltd., co-shareholder of the investment and shipping company MMC 1 Cruises Ltd.

He received his diploma in nautical sciences (Dipl-Naut.)  in 1974 at the University of Applied Sciences in Bremen. Eberhard Koch has extensive industry experience as a captain, manager, and shipowner. From 1977 to 1984 he worked as Manager of Transport/Business Admin for the VEBA OEL AG Group (NKA, EON) and from 1984 to 2001 he was Managing Director of the Krohn Shipping Group in Vienna. Captain E. Koch joined Österreichische Lloyd as a partner in 1991 and became Chairman and CEO in 2001; It is also:

  • Member of the BOD of the Cyprus Union of Shipowners
  • Member of the Advisory Board of CCS Mediterranean
  • Member of the BOD of the Cyprus-German Business Association
  • President of the Cyprus Marine Club


Professor Dr. Waldemar Pfoertsch (born 1951) is Chief Marketing Officer and co-shareholder of 3Ship Oesterreichischer Lloyd Cruises Ltd, co-shareholder of the investment and shipping company MMC 1 Cruises Ltd.

Professor Dr. Waldemar Pfoertsch is Senior Marketing Professor at the CIIM Business School of the University of Limassol and Professor Emeritus of International Business at Pforzheim University of Applied Sciences, Germany. From 2006 – 2010 he was Professor of Marketing at CEIBS in Shanghai. He has also been a lecturer at the Kellogg Graduate School of Management, Evanston & Chicago, Mannheim Business School, TUM (Technical University of Munich), Heilbronn, and SEM Tongji University, Shanghai.

Prof. Dr. Pfoertsch has extensive experience in management consulting in the USA, Europe, and China. During his years at UBM/Mercer Consulting Group, Arthur Andersen Operational Consulting and LEK Consulting, he worked across Europe, Asia, and North America, helping companies develop international strategies. His previous positions include sales and strategy positions at Siemens AG in Germany/USA and as an economic advisor to the United Nations Industrial Development Organization (UNIDO) in Sierra Leone, West Africa.

His interests focus on the sustainability and human orientation of high-tech companies, their marketing and branding efforts (H2H marketing). Prof. Dr. Pfoertsch is the bestselling author of various books and numerous articles.


Axel Roselius (born 1969) the Chief Investment Officer and co-shareholder of the investment and shipping company MMC 1 Cruises Ltd.

Axel Roselius is a self-employed environmental consultant, trained environmental auditor and has been involved in numerous ecological and maritime projects in the form of closed participation since the 1990s. Between 2003 and 2017, he was Sales Manager at MAGELLAN Maritime Services GmbH. For several years now, he has been running a farm with his wife and at the same time advises companies, investors, and private individuals when it comes to their own sustainable energy supply.